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Strategy | Creative | Content

METAL covers the entire brand experience journey:

Awareness > Engagement > Acquisition > Loyalty > Advocacy in an increasingly digital world

Metal at a glance

Why Metal today is a game-changer for your brand

We are an integrated marketing communications solutions company providing creative, cutting edge, consumer loyalty building ideas to marquee brands across India.

We start at a strategic level – with the product, consumer and brand. And carry it through the measurable and analytical level to get a sure sense of how much advocacy the brand is generating.


consumer insight

brand strategy



film & video


programmatic buying

website design & development

web & app analytics

social media marketing

search engine marketing


product trials

pulse checks

trends & tracking panels

category & competition mapping

applied semiotics

mystery shopping

Public Relations

pubic relations

industry & investor relations

policy advocacy

influencer & event management

lead gen campaigns

tele prospecting

The stories we tell

Platinum Day of Love

Platinum Day of Love

From building awareness for an anonymous metal to whole-hearted advocacy in 12 years. The brand idea that based itself on the arranged marriage custom of India: Platinum Day of Love.

Medimix Facewash

Medimix Facewash

Ayurvedic Medimix soap needed a relaunch idea and we said: Nothing better than natural. And helped launch across new media an Ayurvedic Facewash brand, which gained a strong foothold in just 3 years.

Lovely Professional University

Lovely Professional University

LPU has one of the biggest campuses you’ve ever seen. Their range of vision too is anything but narrow. METAL created a digital film #ThinkBig, which predictably became a YouTube sensation with the student community.

Policy Bazaar

Policy Bazaar

PolicyBazaar was the first aggregator in insurance, widely considered a boring product. The nagging of an insistent Maaji (Suhasini Mule) laid the foundations of the making of a Unicorn.

Dainik Bhaskar

Dainik Bhaskar

Shaking up fixed mindsets. The real purchasing power lies not in urban centers alone, but second-tier, vernacular-spouting, smaller towns. We gave the planners and clients a great idea: Unmetro you mind.

Malabar Gold & Diamonds

Malabar Gold & Diamonds

Malabar Gold & Diamonds  #apromiseisapromiseThe Challenge After demonetisation, trust was becoming a crucial credibility checkpoint for consumers in choosing where to buy jewellery from in a crowded, competitive market with claims and counter claims.  The...

Axis Mutual Fund

Axis Mutual Fund

In 2011, Axis Mutual Fund entered a crowded market at No. 37. In a few years, it climbed to No. 11. “We were looking for someone hungry,” said their CEO. “But METAL turned out to be ravenous.”

Fortis Hospitals

Fortis Hospitals

For World Heart Day for Fortis Hospitals, we came up with an anthem for Mumbai, no less. The stressed out city could do with a cheery song from Leslie Lewis as influencer: Mumbai ki dhadkan. A major YouTube grosser.

Brands need ideas, not tricks.  Happily, we have partners who agree.

Our specialist partners in the digital, research and PR worlds totally agree on the preeminence of ideas over tactics. And that’s the main reason why we are one another’s trusted partners. We have a host of them to call upon depending on your specific need of the hour.

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