Strategy | Creative | Content
METAL covers the entire brand experience journey:
Awareness > Engagement > Acquisition > Loyalty > Advocacy in an increasingly digital world
Metal at a glance
Why Metal today is a game-changer for your brand
We are an integrated marketing communications solutions company providing creative, cutting edge, consumer loyalty building ideas to marquee brands across India.
We start at a strategic level – with the product, consumer and brand. And carry it through the measurable and analytical level to get a sure sense of how much advocacy the brand is generating.
Creative
consumer insight
brand strategy
creative
content
film & video
Digital
programmatic buying
website design & development
web & app analytics
social media marketing
search engine marketing
Research
product trials
pulse checks
trends & tracking panels
category & competition mapping
applied semiotics
mystery shopping
Public Relations
pubic relations
industry & investor relations
policy advocacy
influencer & event management
lead gen campaigns
tele prospecting
The stories we tell
Platinum Day of Love
From building awareness for an anonymous metal to whole-hearted advocacy in 12 years. The brand idea that based itself on the arranged marriage custom of India: Platinum Day of Love.
Medimix Facewash
Ayurvedic Medimix soap needed a relaunch idea and we said: Nothing better than natural. And helped launch across new media an Ayurvedic Facewash brand, which gained a strong foothold in just 3 years.
Lovely Professional University
LPU has one of the biggest campuses you’ve ever seen. Their range of vision too is anything but narrow. METAL created a digital film #ThinkBig, which predictably became a YouTube sensation with the student community.
Policy Bazaar
PolicyBazaar was the first aggregator in insurance, widely considered a boring product. The nagging of an insistent Maaji (Suhasini Mule) laid the foundations of the making of a Unicorn.
Dainik Bhaskar
Shaking up fixed mindsets. The real purchasing power lies not in urban centers alone, but second-tier, vernacular-spouting, smaller towns. We gave the planners and clients a great idea: Unmetro you mind.
Malabar Gold & Diamonds
Malabar Gold & Diamonds #apromiseisapromiseThe Challenge After demonetisation, trust was becoming a crucial credibility checkpoint for consumers in choosing where to buy jewellery from in a crowded, competitive market with claims and counter claims. The...
Axis Mutual Fund
In 2011, Axis Mutual Fund entered a crowded market at No. 37. In a few years, it climbed to No. 11. “We were looking for someone hungry,” said their CEO. “But METAL turned out to be ravenous.”
Fortis Hospitals
For World Heart Day for Fortis Hospitals, we came up with an anthem for Mumbai, no less. The stressed out city could do with a cheery song from Leslie Lewis as influencer: Mumbai ki dhadkan. A major YouTube grosser.
Brands need ideas, not tricks. Happily, we have partners who agree.
Our specialist partners in the digital, research and PR worlds totally agree on the preeminence of ideas over tactics. And that’s the main reason why we are one another’s trusted partners. We have a host of them to call upon depending on your specific need of the hour.
Let’s start something new
Say hello!
If you want us to set up a video call for a preliminary discussion, we’d be happy to do so. Kindly let us know in the form below.