Blog
Re-published posts from seven years ago, when METAL’s bloggers had a field day commenting on just about everything that took their fancy. With thoughts and ideas that are still fresh and relevant today.
Bullion: A small piece of bull
The average English dictionary is one such chalice from which we have drunk for many years, its contents having formed, reformed, shaped and otherwise influenced, defined and directed our vocabulary.
read moreOf happiness and noxious flatulence
A wise old man once told me that if I got my job, spouse and apartment right I’d have a shot at being happy. Right off the cuff I can think of at least 3 people who are condemned to unhappiness for eternity.
read moreAlmost heaven
Instead of cloning crappy reality shows, this is what we should emulate from American entertainment. Just think about it: a country so vast and diverse and nuanced as ours; it’s just crying out for songs.
read moreKnock, knock
The crawling internet mobs are at it again. Moving from one place to the other. Sharing, talking, conversing. Rohit tells you where he went for dinner. Harleen exclaims in joy at getting the new iPhone.
read moreDesigns on designations
I like and respect a designation. This polemical piece is a rebuke of the abuse of it. The advertising industry, like a pendulum being swung incessantly by the mad hatter, seems to be oscillating from one extreme to the other.
read moreThe curious case of Momo at midnight
When friends from college take a trip down memory lane I’m usually thrown off for the ride. The reason: I have selective memory. Large chunks of life, not just episodes or lectures, have been deleted so firmly…
read moreTarget words
If an advertising writer were given the means and the freedom to go out and kill a few of the words that cause him the greatest distress, ‘Warm’ and ‘Caring’ would be the first to get gunned down. Bang, bang.
read moreOn turning 30
30 is a great age for reason. And to look back at your life and wonder if all the scenes were enacted with the same degree of panache and finesse that you had constructed in your head.
read moreThe warrior, the hermit and the fruitcake
That is the thick line between a critique and a rant. Very soon, the role profiling in Advertising started acquiring Brahminical segmentations. Hence, we had the three chief classes:
read moreBLOGGERS
Trilokjit Sengupta
Photographer at large, London
Seemingly an ultra-sensitive, hyper-feeling and angst-ridden person from Bengal, Trilok’s redeeming quality was an inclusive and quirky sense of humour. He was also ultra-sensitive, hyper-feeling and angst-ridden while writing pieces on life in Bombay, turning 30, love and marriage, and Facebook as it was back then.
Siddharth Prasad
VP & ECD, JWT, Delhi
Sidey, as fondly known, was a keen observer of social mores anywhere in the world and more so of his native Delhi. With delightful takes on popular culture, Sidey had a palpable Wodehousian outlook of good cheer at every rotten thing that transpired. A skillful writer on anything from Deep Purple to Defence Colony.
Sharan Saikumar
Senior Editor, Arre.com
Sharan was passionate about… everything that happened in front of her. From shopping, love, relationships, idlis and pizza, she covered the gamut with her trenchant opinion. Never at a loss to observe and explain, Sharan guided her readers into understanding consumer behaviour without ever using those three words.
Ambarish Ray
COO, METAL Communications
Widely believed to have memorised all the words in the dictionary, Amby brought out in silver prose every new development in finance and social media matters, that he believed we ought to know. He created neologisms. He also created an unexplained alter-ego named B21 who suddenly appeared in his blog posts.