Blog

Re-published posts from seven years ago, when METAL’s bloggers had a field day commenting on just about everything that took their fancy. With thoughts and ideas that are still fresh and relevant today.

Almost heaven

Instead of cloning crappy reality shows, this is what we should emulate from American entertainment. Just think about it: a country so vast and diverse and nuanced as ours; it’s just crying out for songs.

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Knock, knock

The crawling internet mobs are at it again. Moving from one place to the other. Sharing, talking, conversing. Rohit tells you where he went for dinner. Harleen exclaims in joy at getting the new iPhone.

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Designs on designations

I like and respect a designation. This polemical piece is a rebuke of the abuse of it. The advertising industry, like a pendulum being swung incessantly by the mad hatter, seems to be oscillating from one extreme to the other.

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Target words

If an advertising writer were given the means and the freedom to go out and kill a few of the words that cause him the greatest distress, ‘Warm’ and ‘Caring’ would be the first to get gunned down. Bang, bang.

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On turning 30

30 is a great age for reason. And to look back at your life and wonder if all the scenes were enacted with the same degree of panache and finesse that you had constructed in your head.

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BLOGGERS

Trilokjit Sengupta

Trilokjit Sengupta

Photographer at large, London

Seemingly an ultra-sensitive, hyper-feeling and angst-ridden person from Bengal, Trilok’s redeeming quality was an inclusive and quirky sense of humour. He was also ultra-sensitive, hyper-feeling and angst-ridden while writing pieces on life in Bombay, turning 30, love and marriage, and Facebook as it was back then.
Siddharth Prasad

Siddharth Prasad

VP & ECD, JWT, Delhi

Sidey, as fondly known, was a keen observer of social mores anywhere in the world and more so of his native Delhi. With delightful takes on popular culture, Sidey had a palpable Wodehousian outlook of good cheer at every rotten thing that transpired. A skillful writer on anything from Deep Purple to Defence Colony.
Sharan Saikumar

Sharan Saikumar

Senior Editor, Arre.com

Sharan was passionate about… everything that happened in front of her. From shopping, love, relationships, idlis and pizza, she covered the gamut with her trenchant opinion. Never at a loss to observe and explain, Sharan guided her readers into understanding consumer behaviour without ever using those three words.
Ambarish Ray

Ambarish Ray

COO, METAL Communications

Widely believed to have memorised all the words in the dictionary, Amby brought out in silver prose every new development in finance and social media matters, that he believed we ought to know. He created neologisms. He also created an unexplained alter-ego named B21 who suddenly appeared in his blog posts.