Malabar Gold & Diamonds
After demonetisation, trust was becoming a crucial credibility checkpoint for consumers in choosing where to buy jewellery from in a crowded, competitive market with claims and counter claims.
The highly credible voice on Mr. India, superstar Anil Kapoor across platforms and media, delivered in his inimitable tongue-in-cheek style.
Malabar Gold: A Promise is a Promise communication initiative remains one of the most successful and continuing campaigns for Malabar Gold. It delivered on all metrics in terms of store footfalls.