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Malabar Gold & Diamonds

#apromiseisapromise

The Challenge

After demonetisation, trust was becoming a crucial credibility checkpoint for consumers in choosing where to buy jewellery from in a crowded, competitive market with claims and counter claims. 

The Opportunity

As one of the biggest jewellery retailer in the world, Malabar Gold was in a unique position to build on crucial aspects of building trust like free maintenance, quality and buyback at a fair price to drive consumer preference across geographies.

The Solution

The highly credible voice on Mr. India, superstar Anil Kapoor across platforms and media, delivered in his inimitable tongue-in-cheek style.

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Results

Malabar Gold: A Promise is a Promise communication initiative remains one of the most successful and continuing campaigns for Malabar Gold. It delivered on all metrics in terms of store footfalls. 

Make a promise.

And then keep it.

Because... a promise is a promise.

What's your story? Tell it well.