Malabar Gold & Diamonds
#apromiseisapromise
The Challenge
After demonetisation, trust was becoming a crucial credibility checkpoint for consumers in choosing where to buy jewellery from in a crowded, competitive market with claims and counter claims.
The Opportunity
As one of the biggest jewellery retailer in the world, Malabar Gold was in a unique position to build on crucial aspects of building trust like free maintenance, quality and buyback at a fair price to drive consumer preference across geographies.
The Solution
The highly credible voice on Mr. India, superstar Anil Kapoor across platforms and media, delivered in his inimitable tongue-in-cheek style.
Results
Malabar Gold: A Promise is a Promise communication initiative remains one of the most successful and continuing campaigns for Malabar Gold. It delivered on all metrics in terms of store footfalls.