Groovin’ with Sennheiser
Our challenge was to establish one of the world’s iconic and technically pedigreed audio and acoustics brands, with a complicated German brand name, in India. And, with little money for high decibel television advertising, we had to reach out to the fast-growing youth market.
Starting in 2009, we had to be prepared for the imminent smartphone revolution that was about to sweep India by becoming the brand of choice for the youth.
Never stop groovin’.
Today the brand is a leader in its category in India, and two years ago India was declared as one of the most important priority markets for Sennheiser globally.